Inter Miami CF has appointed Íñigo Aznar as its new Chief Revenue Officer, marking a pivotal moment in the club’s ambitious expansion plans. The announcement, made on September 14, 2026, brings a seasoned executive with 25 years of global commercial experience to lead revenue operations across Inter Miami and the newly opened Nu Stadium.
For Miami’s passionate Latin soccer community, this Inter Miami CRO appointment signals the club’s commitment to becoming a world-class entertainment destination. Aznar’s extensive background with legendary European clubs positions Inter Miami to compete not just on the pitch, but in the global sports business arena.
Who Is Íñigo Aznar
The new Inter Miami CRO arrives with an impressive resume spanning some of soccer’s most prestigious organizations. His career includes senior leadership roles at Real Madrid CF, Atlético de Madrid, and the international sports marketing giant Legends.
Beyond traditional soccer, Aznar expanded his expertise through positions with the Volvo Ocean Race and the Rafa Nadal Academy. This diverse background across sports and entertainment properties gives him unique insight into building premium fan experiences.
At Atlético de Madrid, Aznar served as Chief Commercial Officer and Board of Directors Member. During his tenure, he led a comprehensive commercial transformation that nearly tripled annual commercial revenues for the Spanish giants.
New Role and Responsibilities at Inter Miami
As Chief Revenue Officer, Aznar will oversee multiple critical business functions for the organization. His portfolio includes Partnerships, Ticketing, Retail and Merchandise, Food & Beverage, and Marketing operations.
The position also encompasses leadership of Heron Sports & Entertainment, the club’s newest commercial platform. This division focuses on bringing major events, entertainment experiences, conferences, and corporate meetings to Inter Miami’s venues.
Aznar will report directly to Xavier Asensi, Inter Miami CF and Nu Stadium’s President of Business Operations. Together, they aim to establish the organization as a global reference in soccer, sports, and entertainment.
Nu Stadium and the Growing Miami Sports Empire
The Inter Miami CRO appointment comes at a defining stage in the organization’s growth trajectory. The club now operates a unique platform spanning multiple facilities and business ventures across South Florida.
Key assets under Aznar’s commercial oversight include:
- Nu Stadium — the club’s state-of-the-art main venue
- Florida Blue Training Center — elite training facilities
- Inter Miami CF Stadium in Fort Lauderdale — additional match and event venue
This infrastructure creates year-round commercial opportunities beyond traditional soccer matches. The venues host concerts, corporate events, and premium hospitality experiences that serve Miami’s diverse community.
Leadership Vision for Inter Miami’s Future
“The Chief Revenue Officer position responds to the strategy we put in place a few years ago, and with everything we have built in Miami, it makes complete sense. Íñigo brings a proven track record of building and scaling commercial businesses, and his experience, leadership, and global perspective make him an excellent addition to our organization.”
The club conducted a comprehensive global search before selecting Aznar for this crucial position. His appointment represents another step in Inter Miami’s ambition to establish itself as a worldwide leader in sports entertainment.
Aznar expressed enthusiasm about joining the organization and its unique culture. His focus will be building on the club’s commercial momentum while supporting broader ambitions.
“Joining Inter Miami is a huge step for me, both professionally and personally. What the club has built in such a short time is unlike anything I’ve seen in global sports, and you can feel that ambition combined with a real sense of family around the Club.”
Proven Track Record at Metropolitano Stadium
Aznar’s experience with stadium transitions makes him particularly valuable for Inter Miami’s current expansion phase. At Atlético de Madrid, he played a central role in the club’s move to the Metropolitano Stadium.
During that project, he redefined commercial inventory and developed premium products and new partnership assets. He helped build an entirely new commercial model around the venue that transformed the fan experience.
The Metropolitano subsequently established itself as one of Europe’s premier soccer venues. This expertise directly applies to maximizing Nu Stadium’s potential as a multi-purpose entertainment destination.
Read more: Inter Miami’s Rise: How the Club Became Miami’s Soccer Sensation
Impact on Miami’s Latin Community
For Miami’s vibrant Latin community, Inter Miami represents more than just a soccer team. The club serves as a cultural bridge connecting South Florida’s Hispanic population to the global beautiful game.
Under Aznar’s commercial leadership, fans can expect enhanced experiences at matches and events. The Inter Miami CRO plans to develop compelling offerings across Nu Stadium and digital platforms.
These initiatives aim to strengthen fan engagement while continuing to expand Inter Miami’s global audience. Local supporters will benefit from improved hospitality options, retail experiences, and community programming.
The appointment also signals job opportunities for bilingual professionals in sports marketing and entertainment. As the organization scales its commercial operations, positions across multiple departments will likely expand.
What Comes Next for Inter Miami
Aznar’s immediate priorities include consolidating sustainable growth across all revenue streams. He will focus on deepening the club’s relationship with fans both locally and internationally.
The Heron Sports & Entertainment platform presents significant growth potential. Expect announcements about major concerts, international soccer friendlies, and corporate partnerships in the coming months.
Digital engagement will also be a key focus area for the new Inter Miami CRO. Modern fan experiences increasingly blend in-person attendance with online interaction and exclusive content.
Inter Miami’s 2026 season continues with home matches at Nu Stadium through November. Aznar officially begins his role immediately, with his first major commercial initiatives expected to launch before the 2027 MLS season opener in February.
What does a Chief Revenue Officer do for a soccer club?
A Chief Revenue Officer oversees all income-generating activities including partnerships, ticketing, merchandise, food and beverage operations, and marketing. At Inter Miami, this role also includes managing Heron Sports & Entertainment, which brings major events and corporate meetings to club venues.
How does this appointment affect Inter Miami fans?
Fans can expect improved experiences at matches and events, enhanced digital platforms, and new entertainment offerings at Nu Stadium. The focus on fan engagement means better hospitality options, retail experiences, and community programming.
What is Íñigo Aznar’s background in soccer?
Aznar has 25 years of experience including senior positions at Real Madrid CF, Atlético de Madrid, and Legends. At Atlético de Madrid, he served as Chief Commercial Officer and nearly tripled annual commercial revenues while leading the transition to Metropolitano Stadium.
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